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PHILADELPHIA, PA. (Nov. 18, 2025) – NephCure is proud to announce its 2025 Kidney Month Campaign has been selected as a Silver winner at the 5th annual Anthem Award. This national recognition celebrates NephCure’s continued commitment to raising awareness of rare kidney disease (RKD) and empowering patients, caregivers, clinicians, and communities with life-changing education and resources. More than 37 million Americans are living with kidney disease, and many more remain undiagnosed. Within that number, individuals affected by rare, protein-spilling kidney diseases face disproportionate barriers to diagnosis, treatment, and long-term care.
National Kidney Month, recognized each March, serves as a critical catalyst for elevating RKD education and amplifying the voices of those navigating these rare conditions. NephCure embraces this month each year as a responsibility and an opportunity to spark national dialogue and raise critical awareness.
The 2025 campaign expanded these efforts further than ever before. This year’s initiatives included:
- A comprehensive social media campaign featuring patient stories, RKD educational resources, and calls to action
- Peer-to-peer fundraising efforts that engaged both new and existing supporters
- Strategic partnerships with organizations dedicated to health equity and patient education
- Digital advertising and targeted outreach to reach high-risk communities
- A dedicated Kidney Month landing page to streamline resources and amplify patient-centered content and educational materials
Campaign Results & Impact
NephCure’s 2025 Kidney Month Campaign exceeded expectations across visibility, engagement, and donor participation, making it the organization’s most impactful Kidney Month effort to date.
Key outcomes included:
- 70% of donors were first-time NephCure supporters
- 29,000 website users
- 950+ newsletter signups
- 385 new social media followers
- Digital ads generated 495,000+ impressions 27 patient stories collected
- Three major partnerships, including Xtrema, Black Health Matters, and PatientsLikeMe
A Team Effort Behind the Award-Winning Campaign
The success of this campaign is credited to NephCure’s Marketing and Communication teams, which includes:
- Destiny Lalonde, Associate Director of Content & Creative Strategy, project manager of the Kidney Month Campaign
- Kylie Karley, Director of Marketing and Communications
- Hillary Frawley (Kent), Digital Marketing Manager
- Imanté Eichelberger, Marketing & Communications Coordinator
- Kendra Caruth, Marketing & Communications Coordinator
These individuals will accept the award on behalf of NephCure, celebrating their collective vision and coordination that powered a month-long effort which touched tens of thousands of individuals in the RKD community and beyond.
About NephCure:
NephCure’s mission is to ensure that all individuals with rare, protein-spilling kidney disease have equitable access to the care and treatments that offer them the best kidney health outcome possible. Founded in 2000 by a group of committed patient parents, NephCure has invested more than $40 million in kidney disease research and helped create a landscape where there are now more than 60 interventional drug trials for primary glomerular kidney diseases. NephCure is a U.S. tax exempt 501(c)(3) public charity.
About the Anthem Awards:
Founded by The Webby Awards in 2021, the Anthem Awards celebrate mission-driven work worldwide across seven core causes: Health; Humanitarian Action & Services; Art & Culture; Education; Diversity, Equity & Inclusion; Sustainability, Environment & Climate; and Responsible Technology. The awards highlight organizations and individuals driving social impact and shaping a more equitable future.
For more information about NephCure’s 2025 Kidney Month campaign, click here.
